Wednesday 25 Oct 2017Hamilton

Understanding how ecosystem mapping can boost your export potential

Join us for a half-day workshop on Product & Service Transformation and Ecosystem Mapping. Learn how different types of value can be created by an ecosystem and captured by its customers.

In today's hyper-connected world, customer needs for goods and services are better addressed by networks of interacting organisations. No single firm can succeed without relying on resources and capabilities controlled by others. Companies' business models become closely interdependent, and competition goes hand in hand with cooperation. For example, Rolls Royce identified through attending this workshop how to charge their products and services out in terms of engine hours instead of selling a jet engine.   

Andrew Gill, Principal Industry Fellow from the Institute for Manufacturing Education & Consultancy Services (IfM ECS) at the University of Cambridge is coming to Auckland to provide advice and specific tools to help you:
 Understand ecosystem mapping
 Develop your customer value proposition
 How it can boost your export growth potential by transforming your product and service offerings

You will come away with a plan to be implemented immediately within your own business and with current or potential business partners.

"Andrew was a great facilitator for this Master Class.  Andrew has a wealth of experience and is able to bring real life examples into the session.   The methodology is a great process for understanding the complete eco-system a business operates in and who potentially may be benefiting from the business and any flow on aspects" – Simon Graafhuis, chief financial officer, Gallagher Group.

For more information on the concept of 'Servitization' visit:   Http://

Bio – Andrew Gill
Andrew works extensively with Institute for Manufacturing (IfM) research colleagues in the transfer and exploitation of research findings into industry and government. He joined IfM ECS following five years in a senior role with A.T. Kearney Management Consultants, and eighteen years in manufacturing and general management at Royal Dutch/Shell. His experience includes:

 - Business, manufacturing technology and capability development
 - Service and service transformation in manufacturing
 - National manufacturing, technology and industry strategy development
 - Design and facilitation of complex, controversial, change programmes

Andrew is happy to talk to any business prior to registration if they would like to know more information or if their business would gain value from attending this workshop.  Please email if you would like Andrews contact details.

Seats are limited, ensure your place – register now!



Wednesday 25 October 2017


8am to 12pm


EMA, Cnr Collingwood & Tristram Sts, Hamilton

Organised by:

Adrian Seymour
Phone: 07 834 6225

Prices (per person):

Members: 750+GST

Non Members: 900+GST


Learning and Development

Delivered through EMA, Business Central, CECC and OSEA. Select your region to find out whats happening.

Map of New Zealand EMA Business Central Canterbury Employers' Chamber of Commerce Otago-Southland Employers Association